I have 10+ years experience as a digital copywriter and social strategist agency-side, in-house and as a one-person shop.
Sample brands I’ve served:
KIND Snacks: As Senior Manager, Digital Marketing I put the CEO of KIND Snacks front and center by launching a new Q&A video series; brought KIND's voice and mission to life through social; helped KIND's community complete thousands of acts of kindness.
Pepsi: While serving as a senior social lead at Barbarian Group, my primary client was Pepsi. In this role, I strategized and executed a month-long 360 media campaign across Pepsi's channels to get America #hypedforhalftime. Mike Ditka on a wrecking ball included.
Pepsi MAX: I embodied the disembodied voice of three retired street-ballers to promote a "zero-calorie cola in disguise."
Pepsi NEXT: I launched Pepsi's mid-calorie soda in real life by launching it on the Internet first. Webby-winning campaign perks included an eerie doppelgänger experience, a personalized gift delivered via telenovela star, and an extra hour in a Pepsi NEXT drinker's day.
Benefit Cosmetics: I wrote the hotline copy for the 1-800-FLAWLESS network, helping makeup lovers worldwide tap into their flawless fortunes.
Additional digital copy and strategy clients include HBO Max, Comedy Central, Google Play Music, Burt’s Bees, the Oklahoma City Thunder and Lay’s.