Janie Stolar

AppleTV+ and Apple Films Social

At Dentsu Creative, I oversaw all of Apple TV+’s owned digital content, led brand campaigns, and managed a multidisciplinary creative team.

Leveraging only our owned channels (TikTok, X, YouTube, Instagram, LinkedIn and Facebook), we made headlines, won a One Show Silver Pencil for Best Single Social Post (“Silo” in a tweet) and got shortlisted for the Clios.

Always-On Social Posts:

Sad Mark S Viral Tweet:

At 9am on Monday, January 2, I kicked off 2024 with an image-only tweet that sent Severance fans into a tailspin. It garnered over 8.7M views and tons of press pickup.

Lumon’s Employee Appreciation LinkedIn Post:

Severance’s fictional corporation Lumon obviously needs a LinkedIn presence, so it was important to shout out their valued employees on Employee Appreciation Day.

X Posts and Shortform Videos:

The multi-generational checklist:

During the holidays, it can be hard to agree on what to watch as a family, so I created a series of Instagram stories recommending various ATV+ titles that check multiple hyper-specific boxes:

Longform Videos:

“Women Are Perfect”:

Every brand wants to acknowledge International Women’s Day, but amid a sea of pandering and platitudes, how does your brand’s offering feel unique and authentic?

With a bold statement, like “women are perfect.”

“Every Moment Before the Monster” Supercut:

Monarch: Legacy of Monsters is a hugely tense, Godzilla-stomp-cities series, but to me, a monster’s entrance is only as good as that ultra-tense moment just before. (There’s a reason why we all remember the Jurassic Park Jell-o tremble.)

That’s why I pitched this high-suspense montage of every single moment in Monarch immediately before a monster rears its ugly head.

“The future is vast. Take up Space.”

Apple TV+ boasts a sizable catalogue of sci-fi shows and films featuring Black talent, so in homage to the rich history of Black sci-fi, I pitched and created this multi-title edit for Black History Month 2023:

The Innie Remix:

I found an insight on YouTube that people listened to the Severance theme during the workday, which is so freaky that I had to give them the full experience. This is “The Innie Mix,” an eight-hour continuous theme song loop so you can spend the entire workday in blissful horror: 

Outside for Innies:

Apple TV+ wanted to acknowledge Earth Day, but it fell on a Monday. But fear not, dutiful employees. You can experience all of the planet’s wonders from Apple TV+’s show Earthsounds from the non-comfort of Lumon’s meditation room:

Mondelez Social

As creative lead across Mondelez, I oversaw reactive and evergreen creative direction for Nutter Butter, Ritz, Oreo, Sour Patch Kids and Swedish Fish.

Nutter Butter’s press coverage includes the The New York Times, Today, Upworthy and CNN. We also won a One Show gold pencil and a Webby Award for “Weird.”

Always-On Social Posts:

Adobe Global Social

As Creative Director at Movers+Shakers, I led an agile creative team responsible for ideation, execution, art and copy for the Adobe brand and its products across social.

Always-On Social Posts: