Pepsi

#HypedforHalftime

• Brief: Generate anticipation for Pepsi’s Super Bowl Halftime Show.

• Opportunity: Generate social chatter around Pepsi’s numerous live event sponsorships pre-Super Bowl.

• Solution: Strategize and execute a month-long 360 media campaign across Pepsi's channels to get America #hypedforhalftime. Mike Ditka on a wrecking ball included.

Ongoing Social Media Art Direction, Strategy and Social Copywriting

While at Barbarian Group, I oversaw all creative and wrote copy for Pepsi’s social media.

I also wrote Pepsi’s first real-time social playbook and spearheaded the execution of all real-time activations.