Sony Game Shows
As Creative Director at We Are Social, I lead a nimble team building Jeopardy! and Wheel of Fortune’s audiences on YouTube.
A big fun thing we did recently was “Jeopardy! YouTube Edition,” a collaboration with YouTube that brought new online fandoms to the Jeopardy!-verse.
I led concepting, casting and all ancillary creative assets, working tightly with our wonderful YouTube and Sony clients to ensure we were serving both brands in a community- and platform-native way.
Branching out from social, I wrote and served as creative director on this :30 TV spot to drive next-day streaming of Jeopardy! and Wheel of Fortune.
Day to day, I oversee all always-on programming for both shows on YouTube.
Tripadvisor
On Tripadvisor, I lead social concepting, writing execution and editing as well as all collaborations with travel, comedy, and entertainment influencers.
Driven by the idea that social is the new TV, we created "The Agency,” a studio-based universe of personality-based, elevated, always-on, social-native franchises,
Disney
Zootopia 2 had its Hollywood premiere at the historic El Capitan theater in Los Angeles. Our opportunity was to re-imagine the theater as an extension of the film’s world.