Sony Game Shows
As Creative Director at We Are Social, I lead a nimble team building Jeopardy! and Wheel of Fortune’s Gen Z and millennial audiences on YouTube.
Specifically with Jeopardy!, our way in has been to position that show as an oasis of knowledge in an Internet built for brainrotting and doomscrolling.
To that end, I concepted and creative directed Jeopardy! YouTube Edition, a collaboration between Sony Game Shows and YouTube, to reach existing digital fandoms, serving them content that would bridge the gap between mindless slop and learning.
I engineered all of our creative to expand into a freestanding universe that could scale. Building off the show’s debut in March 2026, our October 2026 follow-up included a robust calendar of ancillary content.
Bringing in my experience from Smosh and CollegeHumor, I wrote/directed every behind-the-scenes asset to ensure that this project felt truly native to our contestants’ discerning fans.
For Episode 2 alone, we amassed 5 million+ organic views across our rollout calendar in less than 2 weeks, we generated massive chatter on Reddit, and fan sentiment has been through the roof.
Branching out from social, I wrote and served as creative director on this :30 TV spot to drive next-day streaming of Jeopardy! and Wheel of Fortune.
Day to day, I oversee all always-on programming for both shows on YouTube.
Tripadvisor
On Tripadvisor, I lead social concepting, writing execution and editing as well as all collaborations with travel, comedy, and entertainment influencers.
Driven by the idea that social is the new TV, we created "The Agency,” a studio-based universe of personality-based, elevated, always-on, social-native franchises,
Disney
Zootopia 2 had its Hollywood premiere at the historic El Capitan theater in Los Angeles. Our opportunity was to re-imagine the theater as an extension of the film’s world.