Uncle Drew: Chapter 3
Launched the third installment of Pepsi MAX's Uncle Drew franchise with an Instagram-based teaser campaign to get people speculating on Uncle Drew's new teammates. Pickup included Dime Magazine and USA Today.
NBA All Star Ambush
To seize chatter around the NBA All Star Weekend Dunk Contest from its sponsor brands and redirect it to Pepsi MAX (without ever infringing on the legality of mentioning the event without formal sponsorship), we created a series of Vines featuring Nate Robinson dressed as Lights reacting to dunks and promoted in real time.
Ongoing Social Media Writing, Editing and Paid Media Management
