Benefit Cosmetics

1-844-SO-FLAWLESS and Social Overhaul

  • Challenge: Establish and elevate Benefit’s voice through social.

  • Opportunity: Break through the Internet chatter with engaging, cheeky, buzz-worthy campaigns.

  • Solution: Modernize Benefit’s social voice; launch interactive hotline, which got pickup in AdWeek.

 

Ongoing Social Media

Wrote Instagram captions against images provided by the brand.