Since June 2023, I’ve served as Associate Creative Director at Dentsu Creative on the Apple TV+ account, overseeing what we put out on the brand’s Instagram, YouTube, Facebook, X and TikTok.
As the leader of the brand’s social writer’s room, I have grown and managed a team of writers, art directors, editors and TikTok creators.
Twice a week, we share at least 50 social ideas with the client in pitch meetings where our ideas are heavily workshopped, so I’m responsible for overseeing both the quality and consistency of our work — and ensuring the happiness and growth of our team when facing intense demands.
Here are few a of the ideas I’ve recently been excited to pitch and execute:
“Women Are Perfect” Women’s History Month Supercut:
Fun fact: International Women’s Day is also known as “every brand wants to say something online so the space is super cluttered, and how do you do it in a way that isn’t 2008 corporate girlboss feminism” …day. Luckily, ATV+ features tons of female characters to authentically root for. Whether they’re bad, selfish or even murderous, the women of ATV+ are perfect. So the “Women Are Perfect” campaign was born, and it was kicked off with this video.
“Every Moment Before the Monster” Supercut:
Monarch: Legacy of Monsters is a hugely tense, Godzilla-stomp-cities series, but — to me — a monster’s entrance is only as good as that ultra-tense moment just before. (There’s a reason why we all remember the Jurassic Park Jell-o tremble.)
That’s why I pitched this high-suspense montage of every single moment in Monarch immediately beefore a monster rears its ugly head.
“The future is vast. Take up Space.”
Apple TV+ boasts a sizable catalogue of sci-fi shows and films featuring Black talent, so in homage to the rich history of Black sci-fi, I pitched and created this multi-title edit for Black History Month 2023:
The Innie Remix:
I found an insight on YouTube that people listened to the Severance theme during the workday, which is so freaky that I had to give them the full experience. This is “The Innie Mix,” a video putting the theme on an eight-hour continuous loop so you can spend the whole day in blissful horror:
Sad Mark S viral tweet:
At 9am on Monday, January 2, I kicked off 2024 with an image-only tweet that sent the internet a-freaking-blaze, garnering over 8.7M views and kicking off the new year with tons of chatter and press pickup.
The multi-generational checklist.
During the holidays, it can be hard to align on what to watch as a family, so I created a series of Instagram stories recommending various ATV+ titles that check multiple hyper-specific boxes:
Some posts I made that I just like: