I have 10+ years experience as a digital copywriter and social strategist agency-side, in-house and as a one-person shop.
Sample brands I’ve served:
Major streaming service (Samples available upon request): Helm a collaborative team of writers, editors and creators who generate all of this entertainment brand’s evergreen, always-on and reactive content, and produce all of its title work for films and series.
Responsible for pitching and editing 20-50 pieces of social content per week (workshopped live with brand and title leads) in addition to big social, digital ideas.
Established a writer’s room process, ground rules and culture to encourage open participation, collaboration and supportive feedback.
KIND Snacks: Put the CEO of KIND Snacks front and center by launching a new Q&A video series; brought KIND's voice and mission to life through social, and helped KIND's community complete thousands of acts of kindness.
Benefit Cosmetics: Wrote the hotline copy for the 1-800-FLAWLESS network, helping makeup lovers worldwide tap into their flawless fortunes.
Pepsi: Strategized and executed a month-long 360 media campaign across Pepsi's channels to get America #hypedforhalftime. Mike Ditka on a wrecking ball included.
Pepsi MAX: Embodied the disembodied voice of three retired street-ballers to promote a "zero-calorie cola in disguise."
Pepsi NEXT: Launched Pepsi's mid-calorie soda in real life by launching it on the Internet first. Webby-winning campaign perks included an eerie doppelgänger experience, a personalized gift delivered via telenovela star, and an extra hour in a Pepsi NEXT drinker's day.
Additional digital copy and strategy clients include HBO Max, Comedy Central, Google, Burt’s Bees, the Oklahoma City Thunder and Lay’s.