Janie has extensive experience creating social campaigns and writing social content. More info availz upon request. Sample clients include:
KIND Snacks: Put the CEO of KIND Snacks front and center by launching a new Q&A video series; brought KIND's voice and mission to life through social, and helped KIND's community complete thousands of acts of kindness.
Benefit Cosmetics: Wrote the hotline copy for the 1-800-FLAWLESS network, helping makeup lovers worldwide tap into their flawless fortunes.
Pepsi: Strategized and executed a month-long 360 media campaign across Pepsi's channels to get America #hypedforhalftime. Mike Ditka on a wrecking ball included.
Pepsi MAX: Embodied the disembodied voice of three retired street-ballers to promote a "zero-calorie cola in disguise."
Pepsi NEXT: Launched Pepsi's mid-calorie soda in real life by launching it on the Internet first. Campaign perks included an eerie doppelgänger experience, a personalized gift delivered via telenovela star, and an extra hour in a Pepsi NEXT drinker's day.